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Privacy Statement

This privacy statement pertains to the family of sites owned and operated by Rhoberta Shaler, PhD.: OptimizeLifeNow.com, OptimizeInstitute.com, SpiritualLivingNetwork.com, SoulDrivenLiving.com, SoulSolitude.com, Science-of-Mind.com, SpeakingAboutGod.com, ViaPlacida.com, SpiritualLivingInstitute.com, CoreValuesProfile.com, CoreValuesInstitute.com, CoreValueSystems.com, CoreValuesAssociates.com, MidasThinking.com, MidasManagement, com, PeopleSkillsPress.com, WorkplacePeopleSkills.com, and RhobertaShaler.com, all of which operate under the auspices of Optimize Life Now!™ In some cases we request visitors to supply personal information. This Privacy Statement outlines the following:

1. What personally identifiable information OPTIMIZE LIFE NOW!™ collects.
2. How Optimize Life Now!™ uses the information.
5. With whom Optimize Life Now!™ may share user information.
6. What choices are available to users regarding collection, use and distribution of the information.
7. What types of security procedures are in place to protect the loss, misuse or alteration of information under Optimize Life Now!™ control.
8. How users can correct any inaccuracies in the information.

If users have questions or concerns regarding this statement, they should first contact Kera McHugh, Director of Client Services, by Email at km@optimizelifenow.com, or by telephone at 604-886-5919. If they do not receive acknowledgment of their inquiry or their inquiry is not satisfactorily addressed, they should then contact I-Cop™ at www.i-cop.org, who will serve as a liaison with the Web site to resolve users concerns.

Information Collection and Use

Information Collection
Optimize Life Now!™ is the sole owner of the information collected on it's family of websites. Optimize Life Now!™ collects information from our users at several different points on our Web sites. We do not allow 3rd-party collection of information.

Registration
In order to use parts these Web sites, a user must first complete a registration form. During registration a user is required to give contact information (such as name and email address). We use this information to contact the user about services on our site for which s/he has expressed interest. Currently we do not require the user to provide demographic information (such as income level and gender), however, we will be adding a voluntary option to do so in the future. Unique identifiers (such as, username and password), are used to enable us to provide a more personalized experience on our site. We do not under any circumstances collect financial or social security information.

Order
We request information from the user on our order form. A user must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). This information is used for billing purposes and to fill customer's orders. If we have trouble processing an order, the information is used to contact the user.

Subscriptions
We collect email addresses through subscriptions to our ezines. These addresses are used SOLELY for the distribution of our own ezines and are NEVER sold, rented, loaned or otherwise distributed for use by others. On occasion we will send extraordinary ezines or notices to our subscribers when the need arises.

Booking/Information Requests
We also collect information - voluntarily - from visitors wishing to receive further information or to specifically request personal contact from our company or Rhoberta Shaler. This information varies from form to form, depending on the visitor request, and may include Company Name, Position, Day & Evening Telephone, some demographic information such as # of employees in company, industry or sector, and departments. All information collected is solely for the purpose of contacting the visitor directly with accurate requested information.

Information Use

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements to support our sites. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Log Files
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Clear Gifs (Web Beacons/Web Bugs)
We do NOT, under any circumstances, use or knowingly permit the use of hidden tracking devices on any of our web sites.

Communications from the Site

Special Offers and Updates
We send all new registered members a welcoming email to verify password and username. Upon registration the user has the opportunity to choose subscription to some of our ezines. Confirmation of subscriptions will be sent out separately as appropriate. Confirmation of subscription will activate and ezine will be mailed on their regular schedule, either weekly or bi-weekly. On occasion registered members and/or subscribers will receive information on products, services, special deals, or upcoming events - however we endeavour to include this information in regular ezine mailings whenever possible.

Newsletters/Ezines
If a user chooses to subscribe to our newsletters/Ezines, we ask for contact information such as name and email address. Out of respect for our users privacy we provide a way to opt-out of these communications. Please see the Choice and Opt-out sections.

Service Announcements
On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. However, these communications are not promotional in nature.

Customer Service
We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.

Sharing

Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)
We do not share aggregated demographic information with our partners and advertisers. On occasion we may include 3rd party advertising in our regular mailings, but under no circumstances do we give our user information to anyone else.

Third Party Intermediaries
We use an outside credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

Business Transitions
In the event Optimize Life Now!™ goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Users will be notified via email, postal mail and/or prominent notice on our Web site for 30 days, prior to a change of ownership or control of their personal information. If as a result of the business transition, the users' personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.

Choice/Opt-out
Our users are given the opportunity to 'opt-out' of having their information used for purposes not directly related to our site at the point where we ask for information. For example, our order form has an 'opt-out' mechanism so users who buy a product from us, but don't want any marketing material, can keep their email address off of our lists.

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by using the automated links at the bottom of every message. All messages sent by broadcast (meaning sent out to multiple subscribers, rather than a personal email to a single person) include both a "cancel subscription" option AND a "change email" option.

Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

Links
This Web site contains links to other sites. Please be aware that we, Optimize Life Now!™, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this family of Web sites (as listed in the first paragraph of this statement).

Surveys
On occasion our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and email address), and demographic information (such as city, state). Contact information will be used solely to notify the winners and award prizes. [Anonymous] Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes.

Referral Forms
If a user chooses to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. Optimize Life Now!™ will automatically send the friend a one-time email inviting them to visit the site. This information is not retained by Optimize Life Now! If the recipient subsequently chooses to visit one of our sites and subscribe themselves to one of our products, then all aspects of this privacy policy apply.

Security
This Web site takes every precaution to protect our users' information. When users submit sensitive information via the Web site, their information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when users are just 'surfing'.

If users have any questions about the security at our Web site, users can send an email to: info @   optimizeinstitute.com

Correcting/Updating/Deleting/Deactivating Personal Information

If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done through the update page or by emailing our Customer Support at info@optimizelifenow.com. Or, contact us by telephone or postal mail at the contact information listed below.

Notification of Changes
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:

Phone
Head Office, San Diego, California: 760.735.8686,
Canadian Office, Gibson's, British Columbia: 604-886-5919
Fax: +1-858-613-9488
Email: info@optimizelifenow.com
Postal Address:
Head Office:
525-42 W. El Norte Parkway, Escondido, CA 92026

Web site www.OptimizeLifeNow.com