Never, never, never quit. It's that simple.

FOR IMMEDIATE RELEASE: September 14, 2004

Orange County, CA – September 11, 2004 – "Never, never, never quit." Honored by the American Business Women's Association in Southern California as one of three "Outstanding Business Women of 2004", Dr. Rhoberta Shaler credited those words of Winston Churchill for the inspiration to persist while building her speaking and training business. The award was presented at the gala 'Women of Vision' event on American Business Woman's Day - September 11 – at the DoubleTree Inn in Orange County.

Dr. Shaler is a conflict management expert, and master motivator. Founder of the Optimize! Institute in Escondido, she speaks, trains and coaches executives, entrepreneurs and employees to 'play nicely together in the company sandbox'. Her seventh book, Wrestling Rhinos: Conquering Conflict in the Wilds of Work, has been hailed as “an instant classic . . . essential in any business library.”

Recognized for her accomplishments and impact as a business owner and entrepreneur, Shaler credits a tenacity she developed as a child and a unfailing commitment to her personal goals as the impetus behind her success. Moving to the US from Canada only six years ago, she has not wasted a moment embracing her new country and all it has to offer. This is reflected in the wide-reaching impact she has had as a speaker, facilitator & author worldwide, and the community service she has provided as part of her commitment to making a difference.

In receiving this honor, Dr. Shaler said, "We can choose to be the anchor or the engine in any endeavor. When we are constantly moving towards our goals, living our values and making a conscious contribution, there is little we cannot accomplish. My mission is to help people worldwide communicate in ways that are totally kind and totally honest at the same time. Transmitting the skills that transform relationships and increase productivity, peace and profits is an exciting and worthwhile way to spend every day."

A resident of the San Diego area for the past 3 years, Shaler was nominated by the Soaring Eagles Chapter of Escondido, her local ABWA chapter and affiliate of the IMPACT! Council, which serves Los Angeles Area, Orange, San Bernadino, Riverside and San Diego Counties. Each of the 20 chapters in the southern California IMPACT! Council nominated one woman for the honor. Of those twenty, three are chosen to receive it.

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Rhoberta Shaler, PhD, Founder of the Optimize! Institute in Escondido, CA, solves ‘people problems’ by making it easier to talk about difficult things. Author of ‘Wrestling Rhinos: Conquering Conflict in the Wilds of Work’, she is an internationally respected speaker and author. Get her ‘Rhino Wrestler’ ezine free at www.OptimizeInstitute.com

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